I don’t write about the business side of games very often, but I think about it a lot. I’m a little embarrassed about it, more so even than my obviously frivolous writing on, say, compulsory heterosexuality in anime. But then I like to take a frivolous thing and treat it seriously; I don’t especially want to encourage video games marketing by taking it seriously when that is the very opposite of its problem.
But I’ll write it down because I was thinking about it anyway and it was fun for me, so why not? I’ll leave my apology for it up there as punishment to me for thinking it was necessary.
I did not watch E3, but I did check my twitter timeline during it, so I have a pretty good idea of what went on. It’s going to sound like such a painful and ironic thing to suggest you literally not watch E3 and instead just watch your friends livetweet it but I sure did enjoy it a heck of a lot better than being directly exposed to E3. The expo itself is so terrifyingly relentless and opressively physical that you cannot experience it with any kind of distance. I am philosophically and ethically opposed to marketing but the reality is marketing is effective, at least in that it effects you. I don’t think it has the intended effect on me because I think cringing and disgust were not the emotions most of those games were going for, but that almost doesn’t matter. Whether you want it there or not, that trailer is going directly into your brain and that is all they want. They do not care if it hurts you.